WE ARE HMONG / Project Brief

We Are Hmong Artists / Campaign-Brand-Logo

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Client:
Center for Hmong Arts and Talent (CHAT)
Aboutchat.org

Background / Mission Statement:
CHAT nurtures, explores & illuminates the Hmong American experience through artistic expressions. Learn it. Create it. Live it. Art with a Purpose.

Project:
CHAT is planning on launching a new project about Hmong artists to bring awareness to the people in Minnesota that we are active artists in this community. The project title is not yet decided, they are open to ideas. CHAT is looking for a brand/campaign to say that as Hmong artists, “we are here”. We are Hmong artists, and we are in Minnesota. The goal of the project is to ultimately create a design/logo/brand that will represent Hmong Artists in Minnesota.

Project – What is needed:
Create a title for the project
Design a logo
Have two applications where logo can be used

Things to think about:
Must explain the idea behind the design
How is it distributed?
The why, of the design

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Color / Shape
Text / Image
Graphic / Spacing
Constructing / Destructing
Creating / Destroying
Small / Large